After browsing through a few of their websites, compare your findings to your own site. Consider whether you may be missing any crucial information, pages or content. Or perhaps you came across a nice idea or two that you could adopt and implement in order to help boost your site.
For example:. It then comes up with a full report of traffic estimates, in a fairly simple to understand interface. Now is the time to take a good look around and get to know your market better than ever. Search for inspiration by browsing website design examples from both your own and other industries that catch your eye. Open up your search for inspiration to alternative resources, such as design museums or graphic design magazines. However, try not to get carried away with changing too many details.
Research shows that when it comes to web design, first impressions matter. A good place to start is by checking whether your website is in line with the core principles of design. In addition, integrating striking visual elements into your site will help create a memorable design that will set you apart from your competition and instantly engage your audience.
Consider how you can update, edit or add new media features to your website, including everything from videos, to sound, images, animations and more. Instead, look through your website to see if there are any existing images that could do with a little sprucing up. Play around with tools like Wix Photo Studio to edit your images.
You can also browse this free library of high-quality photos to be used for your needs, or explore this fun and versatile Vector Art collection. If you want to add a dynamic feel to your website, transform your videos or still images into professional promotional videos with an online video editor. Every time you update your website content, take five minutes to just check everything is up to speed. Looking at your website through the eyes of a visitor will help you spot any weaknesses or areas for improvement.
There is no magic, one-size-fits-all formula to answer this question. How often you should update your website really depends on your business! As long as you avoid going silent for weeks at a time, find a schedule that works for you. A corporate law firm might not have as many opportunities for seasonal content as a travel firm. Our writers at Topcontent are professionals and know all the tips and tricks to writing fresh and exciting content that will get your website noticed.
Whether you want your landing page updated or need top content article writing , we can help. Visit our pricing page for full details on how we can help your website succeed. Subscribe to our newsletter today and receive interesting updates from our blog and exclusive special offers. Skip to content. How often should a website be updated?
How often should you update your website content and what to keep in mind? Be consistent Businesses often go through cycles when it comes to their blog. Prioritise quality over quantity Churning out dull and repetitive blog posts five times a week will get you nowhere. Engage and reward your readers A tried and tested method of getting visitors to read your new content is through mailing lists.
Use seasonal content to your advantage We wrote a whole blog post on the benefits of seasonal content. Therefore, updating your website with new blog content can improve many areas of the websites performance. The online world is fast paced and always changing, and staying on top of these changes can be challenging.
One area of change your business cannot ignore is search engine ranking. This is highly important for your website to grow organically, attract more traffic from search engines and take advantage of free growth by updating your old content. Therefore, it is important to update old content regularly to implement changes and continue to optimise your website for search engines. These content updates for SEO include: introducing new keywords, adding in more keywords, updating the information so search engines interpret the content as new, ensuring the information is still relevant, and updating any links.
It is also advisable to update your old content on a regular basis so that it reflects the latest developments and information. This not only improves SEO but is also useful for your target audience.
You want to provide new, up-to-date information to be a trusted source, build a strong relationship and you can also republish the content; which reduces the need to constantly come up with new content.
For example, if one of your old blog posts talks about immigration rules, you need to keep checking for a change in regulations. As soon as new regulations are announced, you need to update your post, inculcating the latest developments. To sum up, it is clear that the frequency of updating website content is totally dependent on the kind of business that you run.
The most important factor is to ensure that your visitors remain engaged and you can maximise your sales through your content and SEO.
0コメント