It takes various factors like location, language, and time e. It can give us a glimpse of where a niche is going, and whether demand in that market is rising or not. The interesting part of Google Trends is that it can show you if a market is trending or evergreen. It can also give you keyword and product ideas for your affiliate promotion. New niches pop up all the time, but many die out after a fleeting period of public interest.
For affiliate marketing, both trending and evergreen niches can work. Just be aware that not all niches are here to stay and that the niche you pick is in sync with your long- or short-term goals. If you plan to leverage organic traffic to your affiliate site, you should focus on topics that have consistent interest over time.
On the other hand, if your promotions are focused on quick results such as paid advertising, you may want to go for a trendy topic, for as long as the interest lasts. If you can find a trending niche and pair it with the right affiliate offer, you can perhaps make good money.
Start by doing a general search in Google Trends with a keyword or brand name in the industry you want to explore. Topic is only available for more popular, umbrella terms in a sector. Search terms can be any string of words used in Google Search. We can start out by checking the overall interest of people in digital marketing related topics. This first glance will give you an idea whether the interest in your topic is on the rise or decreasing in demand.
Interest over time is displayed on a scale of 0 to , where shows the peak popularity for the term. A value of 50 means half as much popularity and a value of 0 means there was not enough data to provide you with information.
Click the download button to get the full list of related topic suggestions. This is a great way to get initial product and topic ideas related to that niche. Pay attention to the keywords that had a significant growth of interest in the last years. Often, you can already find brand names in this list. Keep those aside to check if they have an affiliate program. Go to the Keywords view. You should see a box at the top that looks something like this:. Hit the drop-down and make sure the max.
CPC is set as high as possible. You can do this by clicking on the right-hand side of the graph, like so:. This tells you the estimated number of impressions your ad would get over the course of the next month if you were to run it for those specific keywords. Because you set the max CPC so high, these impressions should be pretty close to the actual monthly search volume for that keyword.
It is by no means definitive. To learn why, check out the two articles by Tim [Soulo] in the further reading section below. But there is a way to get round this. Just do them one at a time. And then repeat for suggestions based on ten other keywords so eleven seed keywords in total. And best of all, the list has been de-duped automatically, so there are no repeated keywords.
But you can order by search volume, competition, whatever you like. You can spy on your competitors and steal their keywords. If you see a lot of keywords related to the competing brand, as we do here, use the filter to exclude them. Looking to find keyword ideas for a particular page or blog post?
Some nice ideas in there too. Knowing what questions your audience are asking can be super-useful for coming up with content ideas. This is probably why free keyword research tools like Answer The Public are so popular.
With a little hacking, you can do this in Keyword Planner. Rinse and repeat this process with different seed keywords to build up a BIG list of question-based queries.
Just add the filtered results to your plan each time. You can even create an ad group specifically for these terms. Keyword suggestions are all well and good, but how do you know which are valuable to your business? You could sift through them all manually but this is no fun, especially if you have hundreds or thousands of keyword ideas. The average CPC of your keywords may vary. If people are willing to bid a lot for this keyword, it must be converting to sales.
To sort by this column, just click the column header. Are you thinking of targeting one of these keywords? Always remember to check what businesses advertising are here before doing so.
Are they selling the same products or services as you? Sort this column in ascending order to find informational search terms.
These are often great topics for blog posts. Most keyword research tools are incapable of telling you how many people search for a term in specific states, cities and other localized areas. They just show search volumes for the entire country. Such volumes are somewhat useless when it comes to local SEO. German shepherds , which is a micro-niche within the dog niche. You name your site germanshepherdlife.
You plan out a bunch of content and get a batch of 40 high-quality, keyword-optimized articles published on your site. Your site stagnates along with the income — a common and really frustrating scenario among site builders.
Instead of making germanshephardlife. Instead of making 40 posts about German shepherds exclusively, you divided the posts into 4 different categories and wrote about many different dog breeds. By doing this, you still got to target the same long-tail, low-competition keywords about German shepherds.
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